UK: Стаття присвячена аналізу та характеристиці особливостей формування антикризового менеджменту туристичних підприємств України, шляхом дослідження динаміки кількості одиниць функціонування туристичних агентств та туристичних операторів. На основі аналізу цієї динаміки сформовано негативні чинники впливу, а також фактори кризових явищ, які на них впливають та згруповано їх за видами.
Виявлені фактори потребують антикризового управління та побудови антикризової стратегії. Таким
чином, становлено цикли антикризового управління та виявлено їх взаємозв’язок, завдяки чому сформовано поетапність формування антикризового менеджменту туристичних підприємств, який полягає сформованому алгоритмі конкретних дій, що покликані на розробку антикризового управління та керування непередбачуваними факторами негативної дії.
EN: The article is devoted to the analysis and characteristics of the features of the formation of anti-crisis management
of tourist enterprises of Ukraine, by studying the dynamics of the number of operating units of travel agencies and
travel operators. On the basis of the analysis of these dynamics, negative factors of influence were formed, as well
as factors of crisis phenomena, which affect them, and they were grouped by types. It has been established that
the factors that form the investment attractiveness of a tourist enterprise at low indicators and at critical values have
a negative impact, and with a combination of previously identified factors of crisis phenomena, they also turn into
crisis factors of influence and provoke crisis situations, as they can be their source. The identified factors require
anti-crisis management and the construction of an anti-crisis strategy. Thus, the cycles of anti-crisis management
are established: pre-crisis management of a tourist enterprise, management of an enterprise in crisis conditions,
management of an enterprise in conditions of exit from a crisis state. Their interrelationship was revealed, thanks to
which the phasing of the formation of anti-crisis management of tourist enterprises was determined, which consists
in the implementation of the following sequential actions: the occurrence of crisis situations in the internal or external
environment of the tourist enterprise, identification of the source of the crisis, its assessment and analysis regarding
the controllability of the impact on the tourist enterprise, assessment with the help of PEST analysis of the most
significant factors affecting the tourist enterprise and the intensity of their negative effect, development of a plan to
eliminate the negative effect of factors, transformation and adaptation to the conditions of the tourist market and
existing challenges, building a strategy of adaptation to the crisis and anti-crisis management of the exit of the
tourist enterprise from a crisis state, control over the process of implementing anti-crisis management of the tourist
enterprise, as well as the formation of measures to prevent similar crisis situations in the future.
