UK: Обґрунтовано актуальність побудови новітніх алгоритмів доставки сільськогосподарської продукції від дрібного, середнього виробника до кінцевого споживача. Визначено, що широкий спектр засобів онлайнкомунікації, наявність модернізованих технологій вирощування продукції рослинництва і тваринництва, залучення новітньої техніки з інтегрованими модулями аналізу даних сприяють не лише організації виробничих процесів, а й контролю якості на багатьох етапах господарювання. Важливим елементом у формуванні алгоритму ведення підприємницької діяльності, пов’язаної з аграрним сектором економіки, є логістичні процеси. Сучасні запити кінцевого покупця мотивують приватного підприємця не лише оптимізувати витрати виробництва, а й зводити до мінімуму у часовому вимірі доставку виготовленої продукції. Забезпечення швидкості й якості доставки продукції виступає ознакою висококласного сервісу у сфері послуг.
EN: More than a third of Ukraine's population lives in rural areas. Possessing most of the agricultural land, they never became the real owners of their own lands. The current intellectual developments should be used, which cansimplify the mechanism of production and sale of products grown in rural areas. There are many questions about mentality that are difficult to overcome to integrate the effect of scale. One of the options for a democratic form of cooperation and the use of the effect of scale is management based on the principles of cooperation. The latter operate successfully in other countries, at the same time having a profitable historical past in Ukraine during the reign of Count Andrei Sheptytsky. However, at present, it is difficult for small and medium-sized landowners to coexist in such an organizational and legal form. In addition to significant advisory work to be carried out by economists, historians, psychologists, lawyers, lawyers with rural populations, we have designed an online platform that helps remove barriers to joint business for small and medium landowners, sales of their products, delivery of products to the consumer, etc. The purpose of the article is to substantiate the sections of communication between producers and consumers created on the Internet platform, modernization of logistics processes of product delivery. The methods of deduction, induction, analysis, synthesis, dialectics, forecasting were used. In the given scientific work it is determined that the problem of establishing entrepreneurship and, at the same time, socio-economic strengthening of landowners is primarily the lack of a comprehensive understanding of the organization of business processes. The scale of these problems has led to our digitalization to such processes as: ordering and offering goods, services, technologies, investments. These are key elements that serve to organize business, in particular in the agricultural
sector of the economy. It is determined that an important role in this belongs to the construction of electronic routes for delivery of products (product complex) from producer to consumer. Crucial in this is the construction of the address database of the end user. The practical significance of this development is that a competent interpretation of its inherent functionality can solve a significant number of problems of millions of landowners.
