UK: Досліджено актуальні питання створення та розвитку стартапів сфери послуг. Визначено суть та історичні аспекти становлення стартапів, їх актуальність на території України та бар’єри для становлення та розвитку. Обґрунтовані напрями розвитку стартапів сфери послуг в Україні. Виявлені характерні особливості новостворених стартапів у сфері догляду за дітьми та схильність ринку до розвитку цього сегменту. Надані рекомендації щодо розвитку стартапів сфери послуг догляду за дітьми. Досліджено зовнішнє середовище функціонування стартапів сфери послуг догляду за дітьми. Проілюстровано основний бізнес-процес комунікації «клієнт – менеджер – сіттер» сфери послуг догляду за дітьми. Здійснено обґрунтування доцільності створення та розвитку стартапів сфери послуг щодо просування бізнес-ідеї сервісу з денного догляду за дітьми.
RU: Исследованы актуальные вопросы создания и развития стартапов сферы услуг. Определена суть и
исторические аспекты становления стартапов, их актуальность на территории Украины и барьеры
для становления и развития. Обоснованы направления развития стартапов сферы услуг в Украине. Выявлены характерные особенности стартапов в области ухода за детьми и склонность рынка к развитию этого сегмента. Даны рекомендации по развитию стартапов сферы услуг ухода за детьми. Исследована внешняя среда функционирования стартапов сферы услуг ухода за детьми. Проиллюстрирован основной бизнес-процесс коммуникации «клиент – менеджер – ситтер» сферы услуг ухода за детьми. Осуществлено обоснование целесообразности создания и развития стартапов сферы услуг по продвижению бизнес-идеи сервиса по дневному уходу за детьми.
EN: Topical issues of creation and development of service startups are investigated. The essence and historical aspects of the formation of startups, their relevance in the territory of Ukraine and the barriers to formation and development are determined. The directions of development of services startups in Ukraine are substantiated. The features of the newly launched childcare startups and the market's propensity to develop in this segment have been identified. Recommendations on how to develop childcare startups are given. The external environment of startups in the field of child care services has been investigated. The basic business process of client-manager-sitter communication in the field of child care services is illustrated. The expediency of creation and development of services startups in the business idea of day care service promoting has been substantiated. The concept of a startyp is relatively new to domestic practice, used as a common name for a completely new project that was recently created
or a newly created company or an enterprise. A startup involves the presence of a certain innovative business idea that has not yet found its implementation paths and requires organizational design, financing, development and market validation. To date, many startups are being developed in Ukraine, from information technology and gadgets to financial services and services. Many of them have already managed to become famous and attract regular customers. It is innovation in services that is an effective means of overcoming crisis, promoting competitive products and developing a high-tech services market. The experience of the largest innovative countries in the world proves that small business development in the service sector is the driving force behind innovative entrepreneurship. That is why projects and business ideas, created not by professionals but by purposeful innovators, whose target is to realize their potential in the field of services, become relevant for the development of the domestic economy. It can be claimed that Ukraine's services market is developing dynamically nowadays. However, the services presented on the Ukrainian market do not develop uniformly, both by types of economic activity and by regions of the country. The peculiarity of startups in this area is the scale and the ability to implement the project over a short period of time. In practice, the development of a startup involves the process of providing new competitive services due to
creative approaches, their implementation in the market. The necessity and relevance of a comprehensive study
of the prospects for creating and developing service startups is driven by its versatility and social significance. The need is to identify the main trends and patterns of development of startups, identify ways to increase the competitive advantages of domestic service companies under the condition of implementation of startup projects, which shows the importance of this work.
