UK: У статті обґрунтовано концептуальні засади імплементації стандартів ESG у практику антикризового
менеджменту територіальних громад як інструменту збереження людського капіталу та економічного відновлення. Доведено роль університетів як інтелектуальних хабів, що забезпечують науково-освітній супровід відбудови через методики ESG-аудиту та підготовку кадрів за моделлю «Потрійної спіралі». Визначено ключові
бар’єри впровадження практик сталого розвитку, зокрема кадровий дефіцит та руйнування інфраструктури.
Запропоновано методичний інструментарій моніторингу ESG-профілю громади із застосуванням методів Data
Science. Доведено, що впровадження механізмів цифрової підзвітності є вирішальним чинником зростання інвестиційної привабливості територій та їхньої інституційної стійкості.
EN: The article considers the urgent problem of forming a new paradigm of regional recovery in Ukraine, based on the
global imperatives of sustainable development. In conditions of large-scale destruction of critical infrastructure and
destabilization of social ecosystems, traditional methods of municipal management require transformation. The relevance
of the topic is due to the need to implement ESG standards as a basic condition for territorial communities to access
international capital and grant support. The purpose of the study is to theoretically substantiate and develop an applied
toolkit for implementing ESG criteria into the anti-crisis management system of territorial communities, as well as to
determine the role of scientific and educational support in ensuring their long-term sustainability. The study used a set
of methods that ensure systematic analysis. The systematic approach allowed us to consider the community as a holistic
ecosystem, where environmental, social and management factors are interdependent.
Comparative analysis was used to adapt corporate ESG metrics to the specifics of the public sector. The logical
generalization method allowed us to synthesize the concept of scientific and educational support according to the Triple
Helix model, and the structural and functional analysis helped to identify key barriers to the implementation of
innovations, in particular, staff shortages and legal uncertainty.
Predictive modeling formed the basis for substantiating ESG as a predictive model of anti-crisis resilience. The main
result of the study is the development of a model for the institutional integration of ESG standards into the management
cycles of communities. It is proven that universities, acting as intellectual hubs, provide municipalities with an audit
methodology and form human resources capable of working with non-financial reporting. A system of adapted KPIs
covering energy efficiency, inclusiveness and transparency of governance is substantiated. It is established that the use
of Data Science methods for monitoring the ESG profile allows automating data collection and increasing the accuracy
of risk forecasting. It was found that digital accountability is a decisive factor in legitimizing recovery processes in the
eyes of international donors. The practical significance of the article lies in the development of an algorithm for
conducting an ESG audit as a mandatory stage in the formation of investment passports of territories. The formulated
strategic recommendations allow local governments to modernize development programs, ensuring their compliance with the requirements of the World Bank and EBRD. The proposed model of interaction «university- community-business»
creates an applied basis for attracting private investment and effective reintegration of human capital in the conditions
of post-war regeneration of regions.
