UK: У статті здійснено аналіз зовнішньоекономічного потенціалу підприємства агропродовольчої галузі на
прикладі ТОВ «Миргородська олія». Розкрито загальні характеристики діяльності підприємства, асортимент
продукції, організаційну структуру та фінансові результати за останні роки. Основну увагу приділено оцінці
маркетингового, логістичного та кадрового потенціалу підприємства в контексті його готовності до виходу
на міжнародні ринки. Проаналізовано бар’єри інтернаціоналізації, виклики у сфері сертифікації, регуляторні
вимоги та конкурентне середовище. Обґрунтовано доцільність виходу підприємства на ринок Польщі та
сформульовано рекомендації щодо усунення внутрішніх вразливостей. Автором проведено SWOT-аналіз, що
дозволив окреслити стратегічні напрями розвитку підприємства у міжнародному контексті.
EN: This article examines the internationalisation potential and challenges faced by small agri-food enterprises in
Ukraine, focusing on the case of Mirgorodska Oliya LLC. Amid geopolitical instability, limited domestic demand, and
heightened competition, the internationalisation of SMEs is increasingly seen not only as a growth opportunity but also
as a strategic necessity for survival. The research analyses internal capabilities and external barriers to the company’s
entry into the Polish market — one of the most promising and logistically accessible destinations for Ukrainian exporters.
The study includes a comprehensive evaluation of the enterprise’s financial performance, product positioning, and
organisational resources. A SWOT analysis was conducted to identify strengths such as natural composition,
environmentally friendly branding, and flexible production, as well as weaknesses including lack of international
certification, limited export experience, and underdeveloped digital marketing infrastructure. External factors were
systematised across three dimensions: regulatory (compliance with EU food safety, hygiene, and labelling standards),
customs and tariff requirements (certification of origin, phytosanitary controls, TRACES registration), and logistical
(cross-border infrastructure congestion, rising transportation costs, transit permit limitations). Poland is identified as a
strategically viable market due to its high import volume of Ukrainian sunflower and mustard oils, cultural proximity, and growing demand for natural and ethnic food products. Analytical insights are supplemented by structured tables
summarising EU legal requirements and trade-related procedures. Based on the findings, a set of practical
recommendations is proposed, including product certification (HACCP, ISO 22000, Organic EU), packaging and
labelling adaptation, entry into Polish e-commerce platforms, cooperation with local distributors, and involvement in
SME export support initiatives (EBRD, EU4Business, Polish-Ukrainian Chamber of Commerce). The conclusions drawn
may be applied by other Ukrainian SMEs seeking sustainable entry into EU markets, especially in the agri-food sector.
The proposed strategy combines compliance, branding, and partnerships, offering a replicable model of SME
internationalisation in the post-war economic landscape.
