UK: У статті розглянуто особливості організації інформаційного забезпечення, комунікації та взаємодії органів
місцевого самоврядування з мешканцями громади та місцевим бізнесом в умовах війни. Проаналізовано проблеми
налагодження дієвих каналів комунікації, здійснено порівняльну характеристику прифронтових і тилових комунікаційних стратегій, наведено переваги та ризики цифрових каналів та їх функціональної ролі застосування в
територіальних громадах. Запропоновано використання багатоканальної комунікаційної стратегії, яка передбачатиме синхронне використання кількох каналів зв’язку, для забезпечення стійкості системи комунікації громади в кризових умовах. Окрему увагу приділено розробленому алгоритму удосконалення комунікації ОМС з місцевими мешканцями та іншими стейкхолдерами в умовах війни. Запропоновано практичні рекомендації щодо
підвищення ефективності інформаційної взаємодії в громадах у кризових умовах.
EN: The article examines the theoretical and applied aspects of information and communication support for the activities
of local self-government bodies in wartime conditions, as well as the peculiarities of their interaction with community
residents and local businesses. The relevance of the study is determined by the need to adapt the communication practices
of local self-government bodies to the conditions of martial law, when the speed, reliability and safety of information
exchange become critical factors in ensuring the livelihood of communities, maintaining trust in the authorities and
strengthening social cohesion. In the conditions of hostilities, destruction of infrastructure and limited access to digital
resources, local self-government bodies face the task of building a flexible, multi-level communication system capable of
ensuring effective interaction between the authorities, the population, business and other stakeholders. The purpose of
the article is to study the key problems of information provision of territorial communities in crisis conditions, to
determine effective communication channels of local self-government bodies with residents and local businesses, as well
as to develop an algorithm for improving communication activities in martial law.
The methodological basis of the study is the systematic and comprehensive approaches that made it possible to analyze
the relationships between the structural elements of the community communication system. To achieve the set goal, a number of general scientific and special methods were used: analysis and synthesis - to generalize modern theoretical
approaches to the organization of communication in the local self-government system; comparative method - to compare
communication practices in front-line and rear communities; system analysis method - to determine structural
relationships between communication subjects; expert-analytical and structural-functional methods - for evaluating the
effectiveness of information channels and building an algorithm for improving the communication activities of local selfgovernment bodies.
As a result of the conducted research, a number of problems were identified that prevent effective information
provision of communities, including: insufficient coordination of communications between the authorities, business and
the population; uneven access to digital channels in urban and rural communities; lack of a unified system of crisis
communications; limited financial, personnel and technical resources at the local level. The comparative analysis carried
out showed that frontline communities need prompt, secure and often offline communication channels, while rearline
communities focus on strategic, social and investment interaction with the population and business. The advantages of
using digital means of communication - social networks, official web portals, chatbots, electronic mailings - along with
the need to support traditional forms of information, especially in communities with limited access to the Internet, are
substantiated. An algorithm for improving the communication of local self-government bodies has been developed, which
includes six consecutive stages: diagnosis of the communication environment, formation of an interaction strategy,
optimization of communication channels, ensuring information security, monitoring of efficiency and implementation of
results.
The practical value of the article lies in the possibility of using the proposed provisions and recommendations to
increase the effectiveness of communication activities of local self-government bodies in the conditions of war and postwar recovery. The developed algorithm can be used as a tool for practical management of information flows, building a
crisis communications system and forming stable channels of interaction between local authorities, businesses and
residents. The results of the study are of applied importance for the development of local communication strategies,
increasing the level of transparency of the activities of authorities and strengthening their trust in periods of uncertainty.
