UK: У статті досліджено актуальні проблеми та перспективи інноваційного розвитку господарських організацій у сфері промислової переробки молока. Проаналізовано основні тенденції інноваційної активності в галузі, визначено ключові бар’єри для впровадження інновацій, зокрема низький рівень інвестицій у нематеріальні активи, моральний знос основних засобів, слабку підтримку з боку держави. Обґрунтовано доцільність застосування стратегічного й тактичного управління інноваційною діяльністю для забезпечення самодостатнього розвитку бізнесу та зміцнення його економічної резильєнтності. Запропоновано типологію інноваційних стратегій (лідерства, збереження, посилення, трансформації) та інструментарій тактичного управління з урахуванням сучасних викликів, що дозволяє підвищити конкурентоспроможність, адаптивність та економічну стабільність підприємств молочної промисловості.
EN: The article aims to identify strategic and tactical priorities for managing innovation activities in the milk processing industry. The relevance of this topic stems from the critical role of dairy processing enterprises in ensuring food security, stable economic performance, and social well-being, particularly under conditions of market volatility, limited access to external financing, and structural challenges in the agro-industrial complex. Innovation is considered a key factor in achieving sustainable competitiveness, increasing productivity, and developing value-added chains in the sector. The research methodology is based on a combination of statistical analysis, economic diagnostics, and structural-functional and system-based approaches to enterprise management. This combination makes it possible to assess both quantitative and qualitative parameters of innovation activity and resource utilization. Particular attention is paid to evaluating the effectiveness of existing innovation practices, the scale and structure of capital investments, and the availability of financial and institutional support for innovation at the enterprise level. The study reveals a significant imbalance between material and intangible investments, a low degree of innovation in production and management processes, and underdeveloped mechanisms for integrating innovations into operational, financial, and strategic decision-making frameworks. It has been established that innovation activity in the sector is susceptible to internal resource constraints, the depreciation of fixed assets, and increasing external market pressures from import competition and price volatility. These factors hamper the ability of enterprises to initiate, develop, and scale innovation. Based on the analysis, the authors propose a classification of innovation strategies aligned with business development objectives and adaptable to various organizational readiness and resilience levels. These include leadership strategies, preservation models, enhancement approaches, and frameworks for radical transformation. Furthermore, the article outlines a set of tactical tools designed to facilitate the effective implementation of innovations, including mechanisms for technological modernization, cost efficiency improvements, supply chain flexibility, product quality upgrades, and market positioning enhancements. Emphasis is placed on the practical aspects of aligning innovation efforts with business goals, using resource-efficient methods and monitoring systems to ensure successful outcomes. The practical significance of the research lies in developing a structured, action-oriented framework for innovation management that supports both the long-term sustainability and short-term adaptability of milk processing enterprises. This integrated approach helps increase their economic resilience, strengthens their competitive advantages, and expands their potential for integration into global value chains and international markets.
