UK: У сучасних умовах глобалізації та стрімкого технологічного розвитку підприємницька діяльність набуває нових вимірів, а креативне мислення підприємців стає одним із ключових чинників економічного зростання. Дана стаття присвячена системному аналізу ролі креативного мислення в процесі адаптації підприємств до змінних ринкових умов, формуванню інноваційних бізнес-моделей та підвищенню конкурентоспроможності окремих компаній і економіки в цілому. Результати дослідження свідчать про те, що вдале поєднання традиційних управлінських підходів із творчими методами мислення стає потужним інструментом для підвищення адаптивності підприємств у відповідь на швидкоплинні ринкові виклики. Автор статті наголошує на тому, що здатність підприємців мислити нестандартно дозволяє ефективно інтегрувати сучасні технологічні рішення, оптимізувати виробничі процеси та створювати нові ринкові ніші.
EN: In today’s era of globalization and rapid technological development, entrepreneurial activity is taking on new dimensions. Creative thinking among entrepreneurs has become one of the key factors driving economic growth. The purpose of this article is to explore the practical results of implementing creative solutions within enterprises and to examine the role these innovations play in economic development. The research methodology is based on a comprehensive analysis of statistical data that reflects the development of innovative activities among companies, as well as case studies of successful businesses that adopted creative approaches to solve strategic challenges. This approach not only confirmed the positive impact of creative thinking on the survival and growth of businesses but also revealed specific mechanisms through which creative strategies influence business outcomes. Entrepreneurs who have effectively integrated creative approaches into their management practices demonstrate greater flexibility, enhanced adaptability to market changes, and the ability to respond quickly to challenges. Their success in navigating complex business environments has enabled the article to serve as a case study, illustrated by concrete examples of innovative strategies in action. Furthermore, the article provides a detailed analysis of the influence of creative thinking on various aspects of the economic process. Firstly, the article examines the impact of creativity on managerial decision-making. It explains how creative thinking allows entrepreneurs to generate new ideas that contribute to the optimization of both organizational structures and production processes. Secondly, it positions creativity as a strategic resource that empowers enterprises not only to adapt to current challenges but also to lay the groundwork for long-term economic growth. This is achieved through the implementation of radical innovations and the transformation of traditional business models. In summary, the article demonstrates that entrepreneurial creative thinking is a multifaceted phenomenon encompassing both theoretical and practical aspects of modern business. The findings underscore the importance of systematically integrating innovative approaches to ensure sustainable economic development. Entrepreneurs who nurture their creative potential contribute not only to the growth of individual companies but also to the stimulation of national and global market development. The practical value of the research lies in its recommendations for creating an innovative environment that fosters new business models and encourages the adoption of creative strategies in decision-making. Additionally, the study opens up promising directions for further scientific research in the fields of innovative management and economic development. It stimulates discussions about the close relationship between creativity and economic success, a topic that is particularly relevant in today’s context of globalization and digitalized economic processes.
