Managing direct and on-line marketing

Danylov, Daniil

dc.contributor.author	Danylov, Daniil
dc.contributor.other	Nechepurenko, Daria (scientific supervisor)
dc.contributor.other	Нечепуренко, Дар'я Сергіївна (науковий керівник)
dc.contributor.other	Shashkina, Nataliia (language consultant)
dc.contributor.other	Шашкіна, Наталія Іванівна (мовний консультант)
dc.date.accessioned	2023-05-16T09:31:57Z
dc.date.available	2023-05-16T09:31:57Z
dc.date.issued	2023-03
dc.identifier.citation	Danylov D. Managing direct and on-line marketing / D. Danylov ; scien. supervisor : D. Nechepurenko, language consultant N. Shashkina // Матеріали наук.-практ. конференції студ., аспір. і молодих вчених, 27-28 березня 2023 р. – Дніпро : ПДАБА, 2023. – С. 793-796	en_US
dc.identifier.uri	http://srd.pgasa.dp.ua:8080/xmlui/handle/123456789/10494
dc.description.abstract	EN: Today, the explosion of media is enabling many more companies to sell their products and services directly to customers without intermediaries, using traditional media (print and broadcast media, catalogs, direct mail, and telephone marketing) plus fax machines, e-mail, the Internet, and on-line services. Innovative marketers are creatively combining traditional and new media to make direct, individualized offers to existing customers, to identify their best prospects, to better target their offers, and to measure their results more accurately.	en_US
dc.language.iso	uk	en_US
dc.publisher	Придніпровська державна академія будівництва та архітектури	en_US
dc.subject	direct marketing	en_US
dc.subject	marketing on-line	en_US
dc.subject	managing	en_US
dc.title	Managing direct and on-line marketing	en_US
dc.type	Article	en_US