Методи визначення конкурентоспроможності будівельних підприємств

Abstract

UK: Стаття присвячена дослідженню конкурентоспроможності потенціалу будівельних підприємств та методів його оцінки. В умовах глобальної конкуренції визначення конкурентоспроможності стає критичним для забезпечення фінансової стійкості будівельних підприємств. Основними показниками конкурентоспроможності є якість продукції, управління ресурсами, інноваційні рішення та адаптивність до змін. Досліджено вплив зовнішніх (ринкова кон'юнктура, державне регулювання) та внутрішніх (ефективність управління, якість виробництва) факторів на позиції підприємств на ринку. З метою оцінки конкурентоспроможності розглянуто ключові методи: SWOT-аналіз, бенчмаркінг, модель Портера, аналіз життєвого циклу продукції та оцінку фінансової ефективності. Виявлено, що для комплексної оцінки конкурентоспроможності будівельних підприємств необхідно комбінувати кілька підходів, що дозволить підприємствам ефективніше адаптуватися до ринкових викликів і забезпечити довгострокову конкурентну перевагу.

EN: This article analyzes the competitiveness potential of construction companies and methods for its assessment. Defining competitiveness is crucial for ensuring the resilience and success of construction companies in the global market. Competitiveness is characterized by a company’s ability to sustain advantages over rivals in producing goods and services that satisfy market demands, emphasizing quality, cost efficiency, and timely delivery. For construction enterprises, competitiveness involves delivering high-quality products and services on schedule and at competitive prices. The competitive capacity of construction companies is complex, depending on various factors like product quality, resource management, process innovation, and adaptability to change. In a highly competitive construction market, assessing a company’s potential to attain competitive advantages becomes a core element of strategic planning and business stability. The study considers the influence of external factors, such as market conditions, regulatory policies, and technological advancements, on the competitiveness of construction firms, alongside internal factors like resource management and production quality. Prior research indicates that the construction market undergoes constant environmental shifts, fluctuating consumer demand, and rising risks, requiring companies to uphold economic security and financial stability - especially critical during wartime. Managing competitiveness and potential enables companies to maintain and strengthen market positions amid unpredictability. The article also examines several methods for evaluating competitiveness, recognizing that the unique characteristics of the construction sector require a combined approach. These methods include SWOT analysis, benchmarking, Porter’s Five Forces model, product life cycle analysis, and financial efficiency evaluation. SWOT analysis is valuable for an initial assessment of competitiveness, identifying critical internal and external factors. Benchmarking provides comparisons in specific areas like innovation and financial performance, offering insights into improvements. Porter’s model helps understand market dynamics, essential for strategic planning. Product life cycle analysis can benefit long-term project assessment but is limited in evaluating overall company activity. Financial efficiency evaluation is important for measuring financial stability, particularly during large projects, though it does not capture intangible assets and innovation metrics.For construction firms, competitiveness is achieved through project-based strategies aimed at productivity, cost reduction, quality, and innovation. Adapting global best practices and technologies to local conditions is vital for competitiveness in modern construction. Comprehensive assessment requires analyzing market conditions and internal capabilities for sustainable growth. Competitiveness factors include quality, cost, innovation, and service, each crucial for influencing market position. High quality, achieved by meeting client expectations, impacts all operational areas, from design to project completion, fostering client satisfaction and loyalty. Additionally, factors like marketing, resource management, and strategic planning are essential to business success. Construction companies that integrate these aspects are better positioned for sustainable development in a competitive environment.