Sociocultural dimensions and their influence on creative economy activities

Abstract

EN: The research explores the influence of sociocultural dimensions on the creative economy, focusing on the trade of creative goods and services in EU countries. Using Hofstede's model, it identifies key cultural traits—individualism, indulgence, low power distance, and uncertainty avoidance—that shape creative industry dynamics. The findings underscore the role of sociocultural factors in fostering innovation, trade adaptability, and cultural management strategies for sustainable growth in a globalized market.